Stonehenge Technology Labs wants consumer goods companies to get meaningful use from all the data they collect. Announcing $2 million in funding for STOPWATCH Trade Optimization Software The round was led by Irish Angels, with participation from Bread and Butter Ventures, Gaengels,
Angeles Investors, Bonfire Ventures and Red Tail Venture Capital.Meagan Kinmonth Bowman CEO founded the Arkansas-based company in 2019 after working at Hallmark, where she was tasked with overseeing the company's digital transformation.This is not a consequence of their not being a good marketer or connecting with mothers.
But they don’t have the technology to connect their back end to retailers like Amazon, Walmart or Hobby Lobby,” she told TechCrunch. “There are so many smart people building products to connect with consumers. The challenge is that the big guys do the same thing and don't think like a 13-year-old on social media that really wins space.