The picture of marketing jobs in India has changed dramatically over the last few decades, and all signs are that this trend will continue. It was very much the Mad Men approach not long ago: create something gorgeous and splatter it across one of three channels (TV, print, mail).

Because it was impossible to link individual campaigns to income, KPIs such as inventiveness and “it feels right” were frequently used. That is practically seldom the case nowadays. Even seemingly benign subject lines are meticulously recorded to identify which ones people clicked on and which ones they didn’t.

From traditional television to Buzzfeed sponsored content to Snapchat commercials, the number of outlets has grown. However, companies are increasingly developing their own content for inbound marketing, which simply adds to the cacophony.

So, how can you make yourself stand out? How can you create marketing campaigns that capture the attention of the right individuals while also satisfying the (constantly growing) demands? Let’s figure out.

What makes someone a Good Marketer?

Good marketers create campaigns that capture the attention of their target audience, allowing them to reach their sales targets. In fact, successful marketers are experts in at least one of these four areas, and many are experts in more than one:

1. Methodology

Good marketers devise and implement methods for delivering outcomes, swiftly resolving problems, and asking the correct questions. They’re also good at allocating chores and assigning projects depending on the talents and interests of their team members if they operate as team leaders.

2. Data Drive

When it comes to measuring campaigns, good marketers are data-driven. They are continually optimizing and evaluating tactics, assessing the program’s return on investment, comprehending data analytics, and developing revenue and forecasting models.

3. Storytelling

In marketing jobs, creativity is equally as important as any other strategic skill. Hence, a marketer might use storytelling to help translate analytical data into a creative marketing strategy that engages a target audience.